Search engines have gotten more advanced in the past couple of years ad their way of indexing and ranking websites has also changed. Up until recently, Meta tags placed on your page was all you needed to get ranked for various keywords. Over a period of time, Meta tags were seen as no longer useful because they produced results that weren't relevant. Nowadays, these tags aren't worth as much. These days, the search engines have gotten firm on their rules and regulations. That's why proper link b...