In business, you are going to increase your profits by five to almost ten times if you market or promote your business to your present spa customers than using your money to acquire new clients. As your spa strategy idea, if you run a particular advertisement or promotion to your current customers or your very own market list of clients, then you would definitely achieve increasing your profits by about five to almost ten times comparing it to promoting your business to total strangers. But, this does not mean that you won’t get new customers – it is always necessary to acquire new clients because of the following reasons: 1) because of death – one percent; 2) moved out – three percent; 3) make friends in the business – five percent; 4) defect to competing business – nine percent; 5) not satisfied with products- fourteen percent; and the last and hardest reason, 6) clients experiencing lack of interest from your business – sixty eight percent. So, don’t ever ignore your current customers.