Social Media continues to be a big momentum driver; not just for Komodo Gear, but for a lot of our customers. When you attend so many events over the year, and realize that a lot of these events are segmented (Road racing, Drag racing Track days, Motocross, Sunday motorcycle riding events and even Freestyle), it presents a great opportunity, but also a big challenge. How do you keep your customers engaged and informed? Social Media. It’s an exciting time for us all as we now can engage with our customers and friends anywhere in the world in real time. What a fantastic set of tools! It has really allowed Komodo to extend its reach and really engage with our customers and others from all over. The flexibility and reach social media offers is truly compelling. We have now launched our own store within facebook simply because of the amount of new customers that are now reaching out to us on a daily basis.