It looks identical to a magazine, you are able to flick the pages in the same way as you would in a print magazine although it’s not just a magazine. Magazines, newspapers and books are all encountering the trouble of our regularly transforming world. Well established publishers have been forced to shut up shop because they were not ready for the transformation that the online world would play within their industry. The destiny of publishing is slowly migrating in the favour of electronic magazines, electronic publishers and Ebooks (Electronic books). Following technological advancements the production of a digital magazine is really simple and offers the opportunity to include interactive content within.

In an unofficial statement published by the New York Times concerning the future of the publication, the representative said “…the Times is being eroded … by profound changes in communications technology”. This profound change could be basically established as the effect of digitised media. The same article continues to state that nowadays the New York Times is constantly included within the leading ten most read electronic news publications.

Some insist that the traditional media is far more suitable. With the reality of iPhones, PDA’s and net books becoming increasingly prevalent this standpoint is irrelevant. With all of the advantages of electronic media, such as online newspapers, online magazines and e-books the selection becomes drastically more compelling.

Digitised publishers have taken measures to assure the user reserves the proverbial appearance of the product ,which we have all grown to be used to. These constitute electronically moving through pages, formatting of the text and images to all look like a regular publication though this is where the congruencies end and the improvements begin. Virtual press allows the user to view video clips instantaneously from the pages of a electronic publication. The same can be said for audio or links ,which link to connected stories as well as additional compelling information. The reader no longer needs to handle a dozen or even more publications to achieve a well-rounded story but alternately the content is all shown in a unified neat container.

Virtual publishing, news as well as magazines have effectively changed the mode that readers check the news and has also given us a broader opinion on the happenings around us.