One must think of writing a cover letter like a sales pitch. You don’t want to be over the top but you also don’t want sound boring and unexciting. It is a delicate balance between displaying your talents and giving crucial information that your help your future employer make a thoughtful decision. Some markets such as sales, are very competitive and a high quality cover letter for sales position is absolutely crucial for you to be able to get your foot in the door. Better cover letters translate into more interviews and based on the law of numbers, more interviews provide better opportunities to land the job of your dreams.